The franchising concept is relatively new to China. In fact, as recently as the mid-1990s, the Chinese language didn’t even include a direct translation of the word “franchise.” Nevertheless, in recent decades, Western franchises have been proliferating in China like...
Depending on who you ask, China’s middle class now numbers at least 400 million people (more than the entire population of the United States) and it is growing rapidly. These newly prosperous people enjoy considerable disposable income, and they can be characterized,...
